Allegra Beck Versace is the daughter of Italian fashion mogul, Donatella Versace, and heiress and major shareholder of the fabulous fashion label, Versace. The company's style department has a group of stylists and designers working on individual and specific labels and fashion lines.
The style of Versace has been a trademark of its own. It characterises itself, and is distinct from other major lines like Armani. Versace was responsible for designing wearable impressionistic garments. Since Allegra Versace now owns half of the company, she has the last say of many of the important details and sale of the Versace clothing line, making it her own brand of Allegra Versace Fashion.
The lines that make up Versace include Giani Versace Couture, Versus and Versace Collection, Versace Jeans Couture, and Versace Home Collection. Couture offers a whole range of products, from apparel, watches, jewellery, fragrances, cosmetics, and home furnishings. The Jeans Couture is a more casual and comparatively more affordable clothing line, but sill sports high end classics.
The heiress Allegra has her own distinct brand of Allegra Versace Fashion. She is spotted in major celebrity events while usually sporting on head to toe Versace. The house of Versace frequently makes use of celebrity faces in their advertisement, making it unique among other Italian houses of fashion.
The world currently houses some 81 boutiques of Allegra Versace Fashion. There are boutique operations all over North America, South America, Europe, the Middle East, Asia, and Australia. The company's main headquarters can be found in Milan, called the Palazzo Versace.